Uber Shows How Not to Apply Behavioral Economics
Harvard Business Review
APRIL 13, 2017
In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios. Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. Inpatient complications also fell from 11% to 7%. The result?
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