Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
Vision and leadership. Companies with strong reputation scores tend to post high marks for vision and leadership, employee satisfaction, social responsibility, and customer service; the bottom feeders score low on these. From respect for firms that play by the rules (strictly comply with legal and regulatory requirements) to respect for firms with principles (who show leadership in responding to heightened societal expectations).