12 
Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
And isn’t lowering costs exactly what managers focused on shareholder value are supposed to be doing? Over the decades, risk management has become a deeply quantitative endeavor. But they also know that reputations can damaged by more than the operational risks that can be managed with functional redundancies, or the financial risks that can be countered by hedging, investing in futures markets, and global currency diversification.
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