12 
Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
But they also know that reputations can damaged by more than the operational risks that can be managed with functional redundancies, or the financial risks that can be countered by hedging, investing in futures markets, and global currency diversification. In a recent survey of risk executives by the American Institute of CPAs , more than a third of respondents admitted they conduct no formal assessment of strategic, market, and industry risks.
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