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Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

For each of the past 15 years, they have calculated the RQ (reputation quotient) of 60 highly visible companies in the eyes of the American public by measuring perceptions of those companies in six major areas: Social responsibility. Qualts tend to come to the fore in moments of crisis because, if the rankings of BP, AIG, and Goldman are any indicator, failing to lead well through a crisis carries a price that endures. Public relations Risk management Transparency