Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

We find the debate interesting because it offers a great example of reputation risk – and more specifically, of why such risk has to be assessed both quantitatively and qualitatively. But as damage to institutional reputations becomes a more potent threat, that overwhelmingly quantitative bias won’t serve organizations well. Certainly, business leaders worry about reputation risk. It should be no surprise that most “best practice” crisis-recovery examples (e.g.,