Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

Qualts tend to come to the fore in moments of crisis because, if the rankings of BP, AIG, and Goldman are any indicator, failing to lead well through a crisis carries a price that endures. It should be no surprise that most “best practice” crisis-recovery examples (e.g., P&G, Exxon, J&J) show organizations shifting to fully integrated risk-management platforms, which build reputational considerations into the full “supply chain” of risk-based decision making.