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Uber Shows How Not to Apply Behavioral Economics

Harvard Business

” One such approach, according to Scheiber, compels drivers toward collecting more fares based on the insight from behavioral sciences that people are highly influenced by goals. In a paper published in 2009 , Alex Haynes and colleagues examined the use and effectiveness of checklists in eight hospitals in eight cities in the Unites States. It’s a well-documented social-science finding called the Hawthorne effect.)