Uber Shows How Not to Apply Behavioral Economics
Harvard Business Review
APRIL 13, 2017
” One such approach, according to Scheiber, compels drivers toward collecting more fares based on the insight from behavioral sciences that people are highly influenced by goals. In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios.
17 
Let's personalize your content