Uber Shows How Not to Apply Behavioral Economics

Harvard Business

In a paper published in 2009 , Alex Haynes and colleagues examined the use and effectiveness of checklists in eight hospitals in eight cities in the Unites States. In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios. It’s a well-documented social-science finding called the Hawthorne effect.)