Crisis Innovation Marketing Short-term 
The Horizons Tracker
JUNE 7, 2023
Often, however, companies are forced to lay people off in response to a very particular crisis. Research from Bocconi University explores whether such layoffs were necessary or whether things like short-time work programs could help firms retain workers.
The Horizons Tracker
JULY 13, 2021
It’s often said that necessity is the mother of all invention, and that certainly seems to be the case during Covid, with new data from Accenture revealing that innovation has flourished during the pandemic. Born out of disaster and necessity comes opportunity; the pandemic has sparked a new wave of innovation. Unusual quarters.
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Leading Blog
APRIL 23, 2021
GE had internal problems, it was overly reliant on GE Capital, and it was not digitally literate and innovative. Much of what needed to be done at GE were long-term propositions. Tech start-ups define success, especially in the first decade, on how well they acquire customers, build capability, and penetrate their emerging markets.
The Horizons Tracker
NOVEMBER 15, 2023
A recent study , from NC State, suggests that European countries that allocate resources towards infrastructure and other capital enhancements are poised to witness long-term improvements in their gross domestic product (GDP) as a result of the influx of Ukrainian refugees across the continent. If you own the capital, you benefit from this.
The Horizons Tracker
AUGUST 4, 2020
Flexible labor markets are generally seen as a good thing in times of upheaval, and many European economies spent the period between 1990 and 2010 attempting to make their economies more flexible. The study explores the labor market in eleven European countries between 1988 and 2012.
Leading Blog
OCTOBER 3, 2018
When you compete against a market transition, you learn how to see around corners.” First, know where you are and define it in human terms. Don’t personalize every crisis. Determine first if the crisis was self-inflicted. “If If the problem is market inflicted, don’t dramatically change your strategy.”
The Horizons Tracker
SEPTEMBER 5, 2023
Based on interviews and ethnographic fieldwork, the author has uncovered how the emergence of professional short-term-let landlords has contributed to the displacement of local residents from their homes. Chiang Mai, situated in northern Thailand, has emerged as the epicenter of the digital nomad movement.
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