Strategy Driven
OCTOBER 11, 2021
If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business. Talking about the standout features, SEO is budget-friendly and guarantees long-term marketing success.
In the CEO Afterlife
APRIL 28, 2012
In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Strategy.
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Strategy Driven
NOVEMBER 12, 2010
Community Marketing becomes strategic to a respected organization. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people. Relational Leadership is people-centric.
Harvard Business Review
JANUARY 23, 2013
There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. By far the best synthesis and summary of the digital keys to the campaign's success is Engage DC's Inside the Cave. It was that good.
Great Leadership By Dan
DECEMBER 22, 2011
Continuity of company culture, labor shortages, and an unexpected death of a senior manager are just a few important reasons. In his book, Built to Last , Jim Collins describes the very successful succession planning process that GE’s CEO, Reginald Jones, took to find a new CEO. Challenges for Mid-Market Companies.
Harvard Business Review
OCTOBER 18, 2016
How does your organization manage the money it spends on digital? In essence, digital investments should be planned and managed according to their current and future contribution to business performance. The portfolio tool can be used as a common frame of reference in management discussions about a number of areas.
Harvard Business Review
APRIL 11, 2011
Charismatic presenters are nice and crisply articulated messages are wonderful, but one critical success factor stands out above all others: The best customer events put the best customers on stage. Without exception, these companies want to be seen as innovative and customer-centric in equal measure.
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