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Why Companies That Wait to Adopt AI May Never Catch Up

Harvard Business Review

There is a lot of taxonomy and local knowledge that needs to be incorporated into the AI system —similar to the old “knowledge engineering” activity for expert systems. There are several domains and business problems for which the requisite knowledge engineering is available. Integration Time.

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The Danger of Turning Cynical About Silicon Valley

Harvard Business Review

Startups are an engine of prosperity, albeit a highly imperfect one. By this logic, there’s no reason to applaud the growing number of graduates from top universities opting for jobs in startups and tech rather than finance. Even in the mobile category, the number of deals in photo startups trailed behind CRM, analytics, and payments.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Search Engine Marketing : Search Engine Marketing includes both paid search ads, like Google AdWords, and search engine optimization (SEO) to try to get high organic search listings for your website content. Constant Contact. Marketing automation programs (see below) usually have robust email marketing capabilities built in.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Search Engine Marketing : Search Engine Marketing includes both paid search ads, like Google AdWords, and search engine optimization (SEO) to try to get high organic search listings for your website content. Constant Contact. Marketing automation programs (see below) usually have robust email marketing capabilities built in.