Harvard Business Review

MAY 16, 2017

Collaborated with University Facilities, Safety & Risk, Risk Manager; ServPro; and Insurance Adjuster to plan and execute clean-up and equipment replacement. Meghna has been COO of a small market research company since she earned her MBA several years ago. into multiple global markets. Expand from U.S.

COO 13

COO Chief Operating Officer Real Estate Transportation 13

Harvard Business Review

FEBRUARY 8, 2016

Managers noted historical trends and revised processes, and engineers developed code that was then baked into computing systems. Every update or response to the market required multiple steps; it cost time and performance. Sometimes, by the time changes were in place, the market had already moved. times more likely to convert.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

B2B 8

B2B AIDA AIDAS Disintermediation 8