Make Your Innovative Idea Seem Less Terrifying

Harvard Business Review

Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. Making the leap to a new career curve is a bold idea that also needs to be sold, and the importance of mitigating risk for the key decisionmaker — the prospective employer — holds true.