Is Technology Subsuming Marketing?

Harvard Business

An analysis finds CMO pay declining while CTO pay skyrockets. Marketing Executive compensation IT Technology Leadership development Digital Article

CTO 36

The New CTO: Chief Transformation Officer

Harvard Business Review

These three change accelerators are what lie behind today''s avalanche of business transformation, and they are directly affecting the roles of CIO and CTO. And, just as the CIO''s role needs to change, so too does the CTO''s—from Chief Technology Officer to Chief Transformation Officer. No longer will this position''s relevance be tied to how well he or she can oversee the development of technology. This also means that the CTO and CIO need to collaborate more closely.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. While Agile began as a product development innovation, it sparked a corporate strategy and process revolution. And that satisfaction leads to a more attractive work environment in a competitive talent market.

How I Became A Leader Without Any Formal Training

Lead Change Blog

It took Lynch twenty-four years to reach the position of CTO for the world’s largest company. That’s a colossal amount of time, but what impresses me the most is the way in which he appears to have developed strong leadership skills from virtually nothing. I Learned From Video Marketing. I had something of an epiphany one day, which was that leadership is almost identical to video marketing. Leadership Development Leadership mentors Training

Leadership: A Global Perspective

N2Growth Blog

We would then develop a series of social media posts that focus on a particular topic related to either leading, followership or mentoring. Jim Hotaling conducts a leadership development seminar in Cancun, Mexico.

The Benefits Of Mobile Apps For Your Brand

Strategy Driven

You can place advertising or news alerts on your app to ensure you always get the best results from any new marketing strategies. If you’re ready to release a mobile app after reading that information, you just need to build a relationship with professional developers. You’ll also want to make sure your company’s CTO takes a look at the infographic below. Marketing & Sales business management marketing and sales mobile apps strategydriven

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Learning The Keys To Exceptional Execution

Tanveer Naseer

Some went on to dominate a market without any previous background in it. However, these developments haven’t changed the fundamental principle of his work. Anders Ericsson from Florida University claims that, with what he describes as deliberate practice, anybody can develop expert status. Recruit right If you want to develop an xceptional business, recruit xceptional people. The following is a guest piece by best-selling author Kevin Kelly.

Too Many Executives Are Missing the Most Important Part of CRM

Harvard Business

This isn’t the fault of the technology or the CTO, who usually manages it. It’s a relationship-building tool — that’s why there’s an “r” in it — and it’s one of your only opportunities to put real effort and resources toward developing your network of relationships. Measuring Marketing Insights. Because it involves software, many companies make it the CTO’s responsibility.

CRM 36

The Future of Our Partnership With Machines

Skip Prichard

It doesn’t matter if you are working in a package sorting center or a marketing department.) Secondly, developing lifelong loyal employees is preferable and probably more cost-effective than the constant churn and friction of hiring and layoff cycles. The Future of Work.

CTO 76

Find the Unicorns to Help Your Business Excel

Skip Prichard

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. This is true in boom times and recessions, from organizations being complacent through multiple successes, to newcomers coming in to take over the market. Thrive in the era of Artificial Intelligence.

Which U.S. Companies Are Doing the Most R&D in China and India?

Harvard Business Review

To find out, we developed a measure and coined the term Global Engineering Intensity (GEI) as the ratio of the headcount of R&D staff in India plus China to a company’s current annual R&D expense. Starting a global engineering operation “essentially doubles the expense for 6-12 months,” says former Informatica CTO, James Markarian. Research & development Emerging markets East and Southeast Asia

Leading Innovation Is the Art of Creating “Collective Genius” - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business

The book, Collective Genius: The Art and Practice of Leading Innovation , was written by Hill, the Wallace Brett Donham Professor of Business Administration, with Greg Brandeau, former CTO of The Walt Disney Studios and current COO/president of Media Maker; Emily Truelove, a PhD candidate at MIT’s Sloan School of Management; and Kent Lineback, Hill’s cowriter on, Being the Boss: The 3 Imperatives for Becoming a Good Leader. Developing the Global Leader.

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What It Takes to Become a Great Product Manager

Harvard Business

” I disagree because, as Martin Eriksson points out , “Product managers simply don’t have any direct authority over most of the things needed to make their products successful – from user and data research through design and development to marketing, sales, and support” PMs are not the CEO of product and their roles vary widely depending on a number of factors. Performing market assessments. Product development Career planning Digital Article

How Sephora Reorganized to Become a More Digital Brand

Harvard Business Review

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. The original creation of Sephora.com was largely outsourced, and we didn’t have an internal digital development team when I joined. Marketing and internal IT expertise are both at the table. Marketing

CTO 12

11 Ideas for Economic Recovery

Strategy Driven

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. One retail CTO summed it up well at a recent SAS event when he said, “We don’t want to just struggle through and be hanging by our fingertips when the economy recovers. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1.

CMOs and CIOs Need to Get Along to Make Big Data Work

Harvard Business Review

In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can’t treat IT like a back-office function,” says Jonathan Becher, CMO of SAP. The CIO is becoming a strategic partner that is crucial to developing and executing marketing strategy.”.

CTO 12

The C-Suite Needs a Chief Entrepreneur

Harvard Business Review

This is not a CTO role or a role that reports to the CEO. You have the charm, charisma, enthusiasm, hard work, and marketing mind to encourage and drive your teams to think anything is possible. The CE is responsible for developing new business models and value propositions for the company’s future growth. This means managing entrepreneurs who can navigate trends and market behaviors. You do not work for the CEO, or alongside the CTO, CIO, and CFO.

CTO 12

Why CIOs Make Great Board Directors

Harvard Business

“The savvier CEO wants someone on the board who can connect appropriately with management on technology-related issues and make recommendations,” says Charlie Feld, founder of The Feld Group Institute, which works with global corporations to develop next-generation business and IT leaders, and former CIO at Frito-Lay, BNSF Railway, and Delta Air Lines.

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Leading Innovation Is the Art of Creating “Collective Genius” - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business

The book, Collective Genius: The Art and Practice of Leading Innovation , was written by Hill, the Wallace Brett Donham Professor of Business Administration, with Greg Brandeau, former CTO of The Walt Disney Studios and current COO/president of Media Maker; Emily Truelove, a PhD candidate at MIT’s Sloan School of Management; and Kent Lineback, Hill’s cowriter on, Being the Boss: The 3 Imperatives for Becoming a Good Leader. Developing the Global Leader.

CTO 30

Reversing the Curse of Dominant Logic

Harvard Business Review

Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. However, the company's initial steps to penetrate developing markets were unproductive. As they develop, poor countries will catch up with rich ones.

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Grieving for a Colleague: Deep, Silent, and Solitary

Harvard Business Review

The news had just hit that Danny Lewin — the co-founder of Akamai Technologies, its charismatic CTO, a former commando in the Israeli Special Forces, and MIT mathematics genius who led the company from a math class to an IPO and a market cap of $30 billion — had suddenly died. Our Chief Scientist, Tom Leighton, had taught Danny at MIT, developed him. For all of us, Danny was our CTO and visionary.

CTO 16

CIOs: Scenario Planning Can Save Your Job

Harvard Business Review

IT leaders should acknowledge that they need to develop a way of sensing directional shifts early, so that they''re not caught flat-footed by the next thing that will disrupt the foundations of their business or their infrastructure. The New CTO: Chief Transformation Officer. It''s the rare CIO who applies scenario planning to the business of IT.

Yes, Managing IT Is Your Job

Harvard Business Review

In a previous post , I described the shift in roles as ING, the Netherlands bank, moves from a traditional method of developing new systems in major steps — with design documents and functional specifications thrown over the wall — to making quick, small changes to systems (using "Agile Scrum"). Managers can no longer take months to develop requirements, then wait for IT, then tell IT that wasn''t what they wanted. The New CTO: Chief Transformation Officer.

A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

P&G''s Connect and Develop ) to increase velocity and quality of their new product introductions, the IT infrastructure support for this business process change is critical. A new component of the IT function must be developed to support this category of work: the Distributed Innovation Group (DIG). online idea markets), the center of expertise for innovation support, and analysis across the enterprise. The New CTO: Chief Transformation Officer.

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Leading in a World of Resource Constraints and Extreme Weather

Harvard Business Review

And as an HBS white paper points out, even some of today’s most mainstream executives — from the CTO to even the CFO — were once just new positions created to deal with “significant opportunities and risks emerging from technological or social disruptions.” McKinsey, for example, recently outlined the “new organizational capabilities” that chemical companies should develop to deal with frequent oil price shocks.

What an OTT Future Means for Brands

Harvard Business Review

Brand marketers must demand change from their own media-buying ecosystem. The traditional model dictates that brands define their marketing objectives, use agencies to select media and develop creative to run in those venues, and then leverage their own relationships and those of the agencies to work with media companies to manage the campaigns. The lines between software and marketing are likely to blur, so the old boundaries can no longer apply.

Make Your Innovative Idea Seem Less Terrifying

Harvard Business Review

Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. Today, she’s the Head of Stakeholder Engagement for their in-development Dengue Fever vaccine — one of Sanofi’s largest business initiatives.

How to Manage People Who Are Smarter than You

Harvard Business Review

“There’s nothing wrong with asking for reassurance,” and the answers “will give you insight into your strengths and the development needs of your reports.” ” Schwarz adds: “You don’t need to be the person’s mentor, but you need to help the person develop.” ” So Emily did lots of reading; she talked to others in the industry and learned about the cadence of development.

CTO 12

Do You Have the IT For the Coming Digital Wave?

Harvard Business Review

Cloud-based services are also now being bought directly by functions like HR and marketing, resulting in IT losing its control over technology purchase within the organization. Requirements and specifications are more flexible and developed within cross functional teams with constantly evolving business needs. New, more agile , software development tools and testing methods are utilized. Both digital marketing and IT staff work together with common budgets and objectives.

CIO 11

The Chief Innovation Officer’s 100-Day Plan

Harvard Business Review

This should go without saying, but it’s vitally important to develop relationships with the CEO, business unit leaders, and other key executives to understand the company’s strategy, so that the innovation approach and projects you pursue align with overall corporate goals. Look for ways to stretch the boundaries of current innovation efforts, but remember you are not the CEO or CTO. Develop your own view of the innovation landscape around the company. Congratulations!

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. How well do you know your customers?

The Brief and Fascinating History of What You’re Wearing and Where It Gets Made

Harvard Business Review

For a time, having a BlackBerry was the ultimate status symbol in business, as well as the ultimate addiction: One former global account manager recalls a CTO referring to the blinking red light as "digital heroin." Then came ill-advised decisions — like making a flip phone when market research showed that no one wanted flip phones — and an accretion of layers of management that operated by consensus.

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C'mon, IT Leaders. Take a Chance!

Harvard Business Review

Few IT leaders understand and consider all these risk factors in their decisions and develop the skills to address them: Decision risk: To make a decision or not, when the consequences of not making a decision, not challenging common wisdom or re-evaluating basic business assumptions, overly weighted worst cases, invisible bureaucratic biases, or prejudicial framing (relative, absolute, 40% loss = 60% win) all contribute to decision risk. The New CTO: Chief Transformation Officer.