article thumbnail

The C-Suite Needs a Chief Entrepreneur

Harvard Business Review

We believe that CEOs need a partner for innovation inside their companies, someone who will create and defend processes, incentives, and metrics that encourage radical ideas and find new areas for growth. This is not a CTO role or a role that reports to the CEO. You do not work for the CEO, or alongside the CTO, CIO, and CFO.

article thumbnail

How Sephora Reorganized to Become a More Digital Brand

Harvard Business Review

We’re lucky to have an amazing CTO with a deep knowledge of e-commerce and strong desire to partner with the business, and a strong team behind him. When the industry was purporting that mobile was best served as a content engine and mobile shopping would take years to take off, we dove-in head first.

Brand 10