To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible
Harvard Business Review
AUGUST 16, 2017
During my “Design the Work You Love” workshop, Mickey McManus, AutoDesk research fellow and Chairman of Maya Design, shared an experiment in reverse thinking that captured my imagination. Suddenly the victim is the superhero and the designers and engineers are the sidekick, collaborating together to find the best solutions.
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