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To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

Harvard Business Review

During my “Design the Work You Love” workshop, Mickey McManus, AutoDesk research fellow and Chairman of Maya Design, shared an experiment in reverse thinking that captured my imagination. Suddenly the victim is the superhero and the designers and engineers are the sidekick, collaborating together to find the best solutions.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

In response to the rapid advance of cloud computing, IBM’s software engineering groups embraced the Agile development method – with teams focused on incremental delivery of new capabilities every few weeks or months. To the engineers, the design thinking process seemed like a return to the Waterfall method. .”