A guy walks into a store. No, it’s not the opening salvo for a bad joke. It’s a critical moment of truth for the in-store and brand marketer that, today, is complicated — even compromised — by the hyperconnected consumer. You know this person. He’s standing in the aisle striking the familiar pose: feet planted, arms extended to form the smartphone hunch. He’s lost in a parallel world. What’s he doing? Searching, browsing reviews, comparing prices, cultivating social input. Is he gaining conviction or changing his mind?
Win the Attention of Your Distracted Consumer
The path to purchase has become a maze.
May 29, 2013