Any company building an online presence wouldn’t think twice about the need for sophisticated web analytics. In fact, 98% of IR500 retailers use some form of web analytics. It’s become an essential tool for understanding online customer behaviors and driving site improvement efforts.
How Location Analytics Will Transform Retail
In order to survive, firms must embrace customer intimacy — online and off.
March 12, 2014
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New!
HBR Learning
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.