Harvard Business Review

FEBRUARY 3, 2014

Most industry observers take the position that companies get distracted if they try to bootstrap a product with a service. But from where I sit, bootstrapping products with services is a tried and true method. AgilOne, a company that provides cloud-based predictive customer analytics, was founded by Omer Artun in 2006.

Productivity 8

Productivity Products Customer Intimacy Benchmarking 8

Harvard Business Review

AUGUST 8, 2011

IBM began as a computing and tabulation company, selling an array of products, including meat slicers, scales, employee time-keeping systems, and other goods. Know your customers intimately. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

FEBRUARY 2, 2018

There are three types of products today. Type 2: These are once-analog products that have now been converted into digital products, such as photography, books, and music. These products are typically sold as a service via digital distribution platforms (Audible.com for books, Spotify for music, Netflix for movies).

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. While some banks and insurers were known for their service or products, most have long focused on operating as efficiently as possible. Developing an ecosystem of partners.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

JULY 29, 2013

SAP has refocused its large and growing inside sales team towards working with channel partners, rather than directly with customers, as part of a strategic initiative aimed at increasing channel sales to 40% of the company''s total sales by 2015. By products/services. Many B2B companies are making inside sales a priority.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. They''re using tailored suggestions to drive customer loyalty.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

NOVEMBER 13, 2015

New technology promises to allow retailers to beat online players at their own game, transforming the customer experience and dramatically improving their positioning. One of the most exciting areas of development is the marrying of mobile apps, location sensing technologies (e.g., However, this is just the tip of the iceberg.

Retail 8

Retail Customer Intimacy Loyalty Real Estate 8

Harvard Business Review

MARCH 28, 2013

Data promises a lot of new value, from insights that lead to better-targeted advertising, to ideas for new products, to "this changes everything" discoveries — the "expensive" half of Brand's observations. The key lies in developing and exploiting "proprietary data" — data that you and you alone possess.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8

Harvard Business Review

MAY 29, 2013

smartphone users reach for their devices to check prices, read reviews and compare product information — both inside and outside the store. But here are some examples of how brands are meeting the challenge: Develop customer intimacy. Every strategy begins with an understanding of your target customer.

Customer Intimacy 8

Customer Intimacy Retail Brand Tactics 8

Harvard Business Review

JULY 3, 2015

It starts by understanding customers’ affinity with the brands. Through our research on network-centric businesses and our experience advising hundreds of companies we have developed a framework for understanding customer affinity. However, they do not promote your brand and they may switch easily to other products.

CRM 8

CRM Brand Business Model Intangible Assets 8

Lead Change Blog

OCTOBER 16, 2015

And, maximizing the clerk’s productivity meant keeping her focused on the rules of the registry more than on the concerns of the customer. The culprit was the myopic view of leadership driven by a “make the numbers” through operational excellence not customer intimacy.

P&L 150

P&L Customer Intimacy Price Retail 150

Harvard Business Review

APRIL 30, 2013

For example, we are building a development platform for the iPad, and defining how it will interact with our electronic medical record system. Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8

Harvard Business Review

DECEMBER 9, 2013

Today we’re seeing a maturing of the industry, and entrepreneurs now want to build products as well. Or they want to combine products and services. Using IT services to generate cash and develop customer intimacy, it is entirely possible to build products.

Incubator 8

Incubator Stage-Gate Venture Capitalist How To 8