Next Level Blog

FEBRUARY 1, 2022

Back in my own days as an executive, I was hugely influenced by a book called The Discipline of Market Leaders. The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership.

Company 246

Company Customer Intimacy Schein Long-term 246

Harvard Business Review

MAY 29, 2013

Because the path to purchase, which was once relatively easy to model and influence, has become a muddled and meandering maze — more of a walkabout than a path that follows any deliberate course. But here are some examples of how brands are meeting the challenge: Develop customer intimacy. It''s easier said than done.

Customer Intimacy 8

Customer Intimacy Retail Brand Tactics 8

Harvard Business Review

APRIL 18, 2013

But enhanced marketing capability, by itself, is not sufficient for gaining maximum customer intimacy. Leading marketers are looking to influence all their customer interactions by working closely with operations and their chief human resource officers on the company culture.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8