Next Level Blog

FEBRUARY 1, 2022

The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership. The book was written a long time ago and things change. OK, that was a pretty long checklist.

Company 246

Company Customer Intimacy Schein Long-term 246

Harvard Business Review

JUNE 17, 2015

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

FEBRUARY 2, 2018

Customer intimacy. Industrial giants have well-established brands, built strong customer relationships, and signed long-term service contracts. They’ve won the customer’s trust, which is why customers are willing to share data.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

MARCH 28, 2013

I use the term "proprietary data" after the 2003 HBR classic, "IT Doesn't Matter," by Nicholas Carr. It is owned by the American Bankers Association and administered by Standard & Poors and has provided a long-term advantage to S&P. There, he introduced the contrasting notions of "infrastructure" and "proprietary" technologies.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8