Customer Intimacy, Marketing and Wiersema

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Customer Intimacy

Marketing

Wiersema

Customer Intimacy vs. Customer Satisfaction

CO2

NOVEMBER 17, 2011

These paths are clearly and effectively outlined by Fred Wiersema and Michael Treacy in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market : 1) Operational Excellence – Lowest Cost. 3) Customer Intimacy – Best Overall Solution.

Customer Intimacy

Customer Intimacy Wiersema Strategic Planning Commitment

Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

APRIL 30, 2013

They can actually make it easier to tailor customer experiences at low cost. As Chief Marketing Officer Paul Matsen told me, "We use enterprise-wide standards. There is one marketing communications team, and we work across all our institutes, such as heart and vascular, or cancer.

Operations

Operations Customer Intimacy Supply Chain Wiersema

Leadership Digital

Customer Intimacy vs. Customer Satisfaction

Standard Operating Procedures Can Make You More Flexible

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