N2Growth Blog
FEBRUARY 24, 2018
It is those project initiatives that serve as the roadmap to success. It is indicative of the ways in which digital technology requirements can be buried within the details of a strategic plan: Claims Adjudication Process Redesign Project: A major P&C insurer wanted to modernize its claim handling functions.
Next Level Blog
FEBRUARY 1, 2022
The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership. If it’s something you’re serious about doing, it’s best to view it as a long-term project that never really ends.
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Harvard Business Review
SEPTEMBER 6, 2013
As a direct marketer we have been good at customer intimacy. We know a lot about our customers. We have known for a long time that we needed to be operationally excellent, but in the past we''ve fixed problems reactively, after the event, to keep customers happy. But it isn''t easy.
Harvard Business Review
JUNE 17, 2015
In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.
Harvard Business Review
FEBRUARY 3, 2014
In particular, we encourage them to immerse themselves with customers, learn their problems, and do some services projects that not only generate cash, but also generate customer intimacy and trust. In our incubation methodology at 1M/1M , we actively encourage entrepreneurs to engage in services businesses.
Harvard Business Review
FEBRUARY 2, 2018
Customer intimacy. Industrial giants have well-established brands, built strong customer relationships, and signed long-term service contracts. They’ve won the customer’s trust, which is why customers are willing to share data. .” ” But it won’t be easy for them, either.
Harvard Business Review
JULY 3, 2015
The idea of “co-creating” with customers has been circulating for years, but until recently few companies effectively exploited its power or understood its contribution to the bottom line. When customers co-create and have a vested interest in its success, they are more willing to share personal data and other assets with it.
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