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The Growing Power of Inside Sales

Harvard Business Review

I''ve seen companies investing to create new inside sales teams, adopt advanced analytics to measure and improve productivity of those teams, realign inside and field sales to optimize market coverage, provide value-based selling tools tailored to inside sales, and upgrade their inside sales customer engagement processes and skills.

B2B 8
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What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. for the right incentives and shared value. Experiment and iterate rapidly.

CRM 8
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How to Fund Indian Start-Ups

Harvard Business Review

India has numerous small retailers and service providers who are shining examples of scrappy entrepreneurship at its best, but the information technology startups that are my primary interest typically require outside funding. India has done well in the last twenty odd years to build its technology industry through services.