Next Level Blog

FEBRUARY 1, 2022

The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership. However you show up as a leader is completely predictive of how your team will show up. You couldn’t have two or three, you had to pick one.

Company 246

Company Customer Intimacy Schein Long-term 246

Six Disciplines

DECEMBER 13, 2013

This small team was one of the most productive, spirited and lively groups I''ve ever known. As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. Customer Intimacy. Attracting Team Members. Effective Communication.

Customer Intimacy 133

Customer Intimacy Hammer Competitive Advantage Organization 133

Six Disciplines

MAY 17, 2013

This small team was one of the most productive, spirited and lively groups I''ve ever known. As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. Customer Intimacy. Attracting Team Members. Effective Communication.

Customer Intimacy 116

Customer Intimacy Hammer Competitive Advantage Organization 116

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. We know a lot about our customers. We have known for a long time that we needed to be operationally excellent, but in the past we''ve fixed problems reactively, after the event, to keep customers happy. But it isn''t easy.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8

Harvard Business Review

JUNE 17, 2015

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Leadership teams, recognizing that technology’s supporting role has changed, have also reordered their thinking about digital leadership.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

JULY 29, 2013

Astra Zeneca has replaced virtually all of its field sales force support for its mature brand Nexium with a 300-person inside sales team. The team provides for most doctors'' basic needs for samples and information at a substantially reduced cost. Flexibility to scale up the size of inside sales teams without relocation of salespeople.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8