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Importance Ethics in Human Resources Management

HR Digest

Unveiling the Essence of Ethics in Human Resources Ethics in human resources involves upholding a set of moral principles and values at all levels of an organization. The importance of ethics in human resource management cannot be overstated.

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Understanding Customers Is Everyone's Job

Harvard Business Review

The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. Helping customers includes offering information to make their buying process easier, as, for instance, Netflix and Amazon do with their product recommendations. When done well, it feels like a service.

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The Rebirth of the CMO

Harvard Business Review

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. I see far too many data that don’t go anywhere and that’s just a cost.”.

P&L 10
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5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50