How To Win More Business

Eric Jacobson

“Business development is the craft of finding the right prospect and then designing the perfect buying experience for that prospect,” explains Mo Bunnell , the author of, The Snowball System: How to Win More Business and Turn Clients into Raving Fans.

Why Your Customer Loyalty Program Isn’t Working

Harvard Business Review

Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more. This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing.

Napoleon Hill’s Think and Grow Rich is full of timeless lessons.

Strategy Driven

Maybe that’s why Hill’s Think and Grow Rich and Carnegie’s How to Win Friends & Influence People have been on bestseller lists for 70 years. “Thoughts are things” is the title and the first words of the first chapter of the book.

5 Reasons For Regular Customer Service Performance Reviews

Tanveer Naseer

The level of customer service you provide can go a long way towards determining whether your business is a success or failure, which is why companies invest so heavily in training and customer service courses. The following is a guest piece by EMEA Marketing Director Monika Götzmann.

We Are All Called to Serve

Lead from Within

To serve our customers. Build a relationship with your customers and clients and serve them well. Customer loyalty is always priceless, so make your customers partners in your mission, and always give them more than they expect.

Outsizing Strategies to Grow Your Business Potential

Skip Prichard

My research led me to develop the six-step process that allows companies to outsize: (Copyright Steve Coughran, Used by Permission). The granddaddy of mistakes is disregarding the customer. Why would customers want a copycat of something they already had? Grow Your Business.

5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry.

Brand 65

The non-secret of achieving success. Self-confidence.

Strategy Driven

I know through the principle of autosuggestion, any desire that I persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it, therefore, I will devote ten minutes daily to demanding of myself the development of SELF CONFIDENCE.

Thinking about success… welcome to the club!

Strategy Driven

…to Napoleon Hill who also said, “Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.”. Your mind will seek to develop the picture… Do not build up obstacles in your imagination.”. “Thoughts are things” is the title and the first words of the first chapter in the immortal Napoleon Hill book, Think and Grow Rich.

A dozen books to own and read – at least once.

Strategy Driven

How to Win Friends and Influence People by Dale Carnegie. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Practices for Professionals Recommended Resources buygitomer Jeffrey Gitomer Personal Performance Improvement professional development strategydriven

When to Restructure | N2Growth Blog

N2Growth Blog

The good news is that there is a cure for all four of the preceding problems: Items one through three can be solved with an emphasis on leadership development and talent management, and item four can be solved by holding the board of directors accountable for CEO performance and firing an apathetic CEO.

Leadership & Loyalty | N2Growth Blog

N2Growth Blog

One of the things I tend to value most is loyalty. In fact, there are few things I loathe more than gravy trainers, fare weather friends, gossips and others that display a lack of loyalty. In today’s post I’ll examine the value of loyalty as it relates to leadership.

Why do some persist and some quit? Because…

Strategy Driven

Knowing what one wants is the first and, perhaps, the most important step toward the development of persistence. Self-reliance can be developed through the principle described in the chapter on autosuggestion). Sympathy, understanding, and harmonious cooperation with others tend to develop persistence. How to Develop Persistence. Give your prospect an idea how to serve his customers better. Make your persistance pay dividends for the customer.

Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. When I was an aspiring leader, I developed the habit for learning.

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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Finding the Balance Between Coaching and Managing

Harvard Business Review

Our own empirical evidence echoes myriad studies in finding that effective coaching raises employee commitment and engagement, productivity, retention rates, customer loyalty, and subordinates’ perception of the strength of upper-level leadership.

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. On top of that, the online world is tough for brands to influence.

How Valuable Are Your Customers?

Harvard Business Review

Not all customers are created equal. If you’ve ever run a business (or even just been a customer yourself), then you know that some customers provide more revenue (and incur fewer costs) than others. Many companies use a calculation called customer lifetime value (CLV) to determine how much a customer is worth in comparison with others. Knowing each customer’s profitability is the first step to managing them. Customers Marketing

How to Make Sustainability Every Employee’s Responsibility

Harvard Business Review

Based on this research, I have developed a three-phase model that shows how companies can move beyond rhetoric and take ownership of sustainability. Psychological ownership refers to feelings of possessiveness and connection that we develop toward an appealing object such as a person, company, or even an idea. TOSHINORI TARUI/Getty Images. Do you believe that sustainability is important for your company, but that it’s “someone else’s problem?”

Keeping Your Clients Loyal, From Wherever You Are

Harvard Business Review

So make it part of your client development plan to spend a significant amount of time getting to know them upfront. To develop long-term relationships, budget much more face time in the first six months or year of your contract. Video testimonials are a terrific advertisement for your business, demonstrating vividly to potential customers how you've helped others like them (here are some nice examples ). Communication Customers Personal effectiveness

Ford's Impressive Sustainability Strategy

Harvard Business Review

Buried beneath the pizzaz of high-profile PR announcements, Ford has developed what appears to be a broad, well-thought-out sustainability strategy. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I Car guru Chelsea Sexton , who knows more about the market for EVs than nearly anyone, says the Focus EV demo seriously impressed her and other influencers.

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What We Know, Now, About the Internet’s Disruptive Power

Harvard Business Review

As the dot-com bubble heated up in the early 1990s, a number of thinkers turned their attention to developing frameworks to help executives answer those questions in HBR, and their work forms a solid foundation for navigating the digital transformation that’s still playing out.

Understanding Customers Is Everyone's Job

Harvard Business Review

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. They''re using tailored suggestions to drive customer loyalty.

Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

If a user agreed to the noble goal of free connectivity for their fellow citizens, they were directed to tell their Member of Parliament to support Facebook’s developing world program: Internet.org seeks to connect billions of people in the developing world to the internet.

The Comprehensive Business Case for Sustainability

Harvard Business Review

For the purpose of this article, we define sustainable practices as those that: 1) at minimum do not harm people or the planet and at best create value for stakeholders and 2) focus on improving environmental, social, and governance (ESG) performance in the areas in which the company or brand has a material environmental or social impact (such as in their operations, value chain, or customers). Building Customer Loyalty.

The Rebirth of the CMO

Harvard Business Review

Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. Delivering above-market growth increasingly hinges on differentiating the customer experience and building tighter customer relationships.