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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

They lead essential tasks such as shaping business development activities, planning marketing strategies, exploring revenue opportunities, communicating the company’s value proposition, and delivering on strategic projects. As a result, Starbucks saw increased customer loyalty and substantial growth in its global operations.

Trends 313
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Quantum Marketing

Eric Jacobson

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” However, the marketing world has evolved since the early days to now be significantly data-driven and technology enabled. Every single time.

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Quantum Marketing

Eric Jacobson

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” However, the marketing world has evolved since the early days to now be significantly data-driven and technology enabled. Every single time.

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When to Restructure | N2Growth Blog

N2Growth Blog

The good news is that there is a cure for all four of the preceding problems: Items one through three can be solved with an emphasis on leadership development and talent management, and item four can be solved by holding the board of directors accountable for CEO performance and firing an apathetic CEO. I Think Not.

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Leadership & Loyalty | N2Growth Blog

N2Growth Blog

Lack of Feedback : If as a leader you don’t subject yourself to a 360 review process, then you are not earnestly looking for personal growth and development opportunities. However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. I hope this helps Frode.

Loyalty 411
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Why Your Customer Loyalty Program Isn’t Working

Harvard Business Review

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers. A profitable repeat customer?

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5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50