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Understanding Customers Is Everyone's Job

Harvard Business Review

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. They''re using tailored suggestions to drive customer loyalty.

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Why Your Company Culture Should Match Your Brand

Harvard Business Review

Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. Your human resources aren’t trying to decipher what skills and behaviors will be needed in the future, or maintaining performance evaluation systems that are out of sync with your values.

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