Strategy Driven

JULY 14, 2023

The narrative is now being shaped by micro-influencers telling genuine stories and the essential nature of mobile optimization in digital marketing. SEO: The Key to Conquer Search Traffic Search Engine Optimization (SEO) remains the key player for website traffic in digital marketing.

Trends 98

Trends Marketing Succession Content 98

Strategy Driven

NOVEMBER 12, 2012

How to Win Friends and Influence People by Dale Carnegie. They are, in no particular order, The Art of Exceptional Living (CDs) by Jim Rohn, Acres of Diamonds by Russell Conwell, A Message to Garcia by Elbert Hubbard, Little Engine That Could by Watty Piper, and The Strangest Secret (CD) by Earl Nightingale. Gitomer and Buy Gitomer.

Books 56

Books Open-book Benchmarking Godin 56

Harvard Business Review

MAY 25, 2018

Already, consumers are being disintermediated from traditional brand choices via search engine and online retailer algorithms that determine which products are presented to consumers, and in what sequence. Influence vs. Affluence. Tap influence. That puts all brands in danger. Most consumers are at best passively loyal.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

JANUARY 19, 2011

Given those science-based plans, Ford is investing in the long-term — the sexy, new EV market that everyone is going after — and rolling out a series of efficiency technologies in the existing, combustion-engine fleet. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

APRIL 18, 2013

Helping customers includes offering information to make their buying process easier, as, for instance, Netflix and Amazon do with their product recommendations. They''re using tailored suggestions to drive customer loyalty. Now when you enter these questions in a search engine, River Pools web pages appear prominently.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Strategy Driven

SEPTEMBER 14, 2015

He was an engineer that was convinced he had built the world’s best vacuum cleaner. Influencer of millions) Principle: Honesty is the best policy. “If They have been coming back for nearly 100 years. Lewyt (manufacturer of the Lewyt vacuum cleaner) Principle: Believe in your product and love it. So will the world! Stay tuned….

Hotels 50

Hotels Customer Loyalty Advertising Benchmarking 50

Strategy Driven

AUGUST 10, 2015

He was an engineer that was convinced he had built the world’s best vacuum cleaner. Influencer of millions) Principle: Honesty is the best policy. “If They have been coming back for nearly 100 years. Lewyt (manufacturer of the Lewyt vacuum cleaner) Principle: Believe in your product and love it. So will the world! Stay tuned….

Hotels 50

Hotels Advertising Customer Loyalty Follow-up 50