Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Marketing & Sales business management business sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' So, would it be in my best interest to put making sales on the back burner?

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

Strategy Driven

APRIL 9, 2012

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. Same with Apple.

ROI 66

ROI Media Customer Loyalty Webinar 66

Tanveer Naseer

FEBRUARY 9, 2016

Why businesses need powerful narratives Storytelling is being increasingly utilized for building customer loyalty externally, as well as for motivating internal stakeholders and developing stronger connections among employees internally. Why are stories the chosen tool to achieve these aims?

Storytelling 100

Storytelling Leadership Education Audience 100

Strategy Driven

OCTOBER 8, 2012

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I visit prospective customers almost daily, mostly insurance agents and property managers, and provide value. All of the elements that you have as objections can be overcome by an existing customer who loves you. About the Author.

Video 50

Video Objective Loyalty B2B 50

Harvard Business Review

JANUARY 28, 2013

The latter promptly announced plans to launch a third trilogy of Star Wars films in 2015, a move that will keep the brand alive and serve as a platform for selling products to a new generation of fans. Customer loyalty like this might seem like a nice problem to have—and it is. Acquired in 2006 for $7.4

Franchising 8

Franchising Licensing Merchandising Film 8

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. Napster, Amazon, and the Apple store have annihilated Tower Records and Musicland; digital cameras replaced film and then smartphones upended camera makers.

Porter 8

Porter Power Competitive Advantage Film 8