article thumbnail

Easy Ways to Encourage Customer Retention

Strategy Driven

And, when this happens, you don’t need to worry so much about figuring out ways to appeal to more people or different groups. Designing a customer loyalty program is one of the most effective strategies to boost your business growth. Use a Customer Feedback Loop. And that’s where the customer feedback loop comes in.

article thumbnail

Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50
article thumbnail

How Much Does Customer Social Media Angst Really Matter?

Harvard Business Review

But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference. The truth is, I assumed the scale of the response on social media plus my customer loyalty merited a response from the airlines. Did the airlines just not see the story?

Media 8