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Brand Real

CEO Blog

MARCH 22, 2012

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. We like consistency and good brands (like many franchises) deliver that comfort. I like to think I am a sophisticated consumer who is not influenced by marketing and brand. Brand does also.

Brand 162
Brand Franchising Customer Loyalty Reputation 162
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