First Friday Book Synopsis

DECEMBER 29, 2011

Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.

Customer Loyalty 80

Customer Loyalty Loyalty Review Books 80

LDRLB

MAY 19, 2011

But I love the conclusion the study suggests about the link between employee performance and customer loyalty – a major principle of the Service-Profit Chain. One thing the authors suggest that is really interesting is that loyal customers can have an effect on how well these service employees do their job.

Heskett 96

Heskett P&L Customer Loyalty Succession 96

Harvard Business Review

DECEMBER 14, 2011

Heskett wrote in his latest book The Culture Cycle , effective culture can account for 20-30 percent of the differential in corporate performance when compared with "culturally unremarkable" competitors. But is there a direct correlation between employee investment and the balance sheet?

Company 17

Company Heskett Ryan Audience 17