Strategy Driven

DECEMBER 21, 2015

In a survey conducted by a BIG benefits management company (a management and human resource consulting firm), they asked 365 CEO’s and sales management executives, “What are the three key factors that separate high performing sales professionals from moderate to low performing sales professionals?”. Totally bogus.

Loyalty 50

Loyalty Open-book Customer Loyalty Ethics 50

Harvard Business Review

APRIL 19, 2016

Complicating matters further, consumers expect one brand account to contain responses to all kinds of needs, including marketing information and customer service. But marketing managers simply are not trained to deal with questions or complaints about service, product performance, or other nonmarketing requests.

Media 8

Media Marketing Software Human Resources 8

Harvard Business Review

OCTOBER 10, 2011

At most companies, the human resources department "owns" and measures engagement. They promptly distribute the scores and verbatim responses to frontline reps and supervisors, who follow up right away with unhappy customers, fixing the problems wherever possible. Both require real-time learning.

Tactics 14

Tactics Customer Loyalty Survey Loyalty 14

Harvard Business Review

FEBRUARY 15, 2012

Fortunately, demonstrating your skills in this area doesn't demand that you singlehandedly develop a new breakthrough product or revise the company's overall business model. Lynn headed up a product management unit for a large consumer products company.

Innovation 16

Innovation Merchandising How To Proposal 16

Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. They''re using tailored suggestions to drive customer loyalty.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JULY 25, 2017

“The MROI of social media activity often looks very high if you only count financial resources, but if you look at the human resources required to develop content and respond to consumers’ posts 24/7, the number goes down,” she says. “It’s often tough to link spend to purchase,” Avery says.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

AUGUST 5, 2014

That shift has created an increasingly commoditized product and service environment. Digital has removed barriers across sectors, even in old-line businesses known for “sticky” products, such as telecom and insurance. That’s a major missed opportunity according to Ian Ewart, Head of Products, Services & Marketing at Coutts. “I

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

MARCH 31, 2016

To tackle these questions, our respective organizations (the Transamerica Center for Health Studies and the Institute for Health and Productivity Studies at the Johns Hopkins Bloomberg School of Public Health) prepared a report, “ From Evidence to Practice: Workplace Wellness that Works.”

Planning 8

Planning Incentives ROI Long-term 8

Eric Jacobson

AUGUST 8, 2018

All aspects of business have been affected from technology to human resources to marketing. 1] BE TRANSPARENT If you’re launching a new product or service, make an announcement and let your customers and fans know. Check out her website at www.BrandingAndMore.net and her Blog at [link].

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

OCTOBER 29, 2015

The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight into areas ranging from product design to human resources to public policy.

Hammer 8

Hammer Advertising How To Customer Loyalty 8

Harvard Business Review

JUNE 26, 2017

If your culture and brand are mismatched, you can end up with happy, productive employees who produce the wrong results. For example, at a grocery store chain I worked with, employees were steeped in an operations culture that valued efficiency and productivity.

Brand 8

Brand Company Operations Merchandising 8