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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

Maintaining strong internal and external relationships, influencing organizational changes, and fostering a culture that embraces innovation are all paramount. Many executive search firms boast a deep understanding of the marketplace and industry specifics. In this task, executive search firms play an indispensable role.

Trends 366
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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

The narrative is now being shaped by micro-influencers telling genuine stories and the essential nature of mobile optimization in digital marketing. Why are businesses gravitating toward micro-influencers? Strong User Engagement: Micro-influencers often have a higher engagement rate due to their niche followers.

Trends 92
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Outsizing Strategies to Grow Your Business Potential

Skip Prichard

Over the last decade, I have studied organizations of all sizes in all industries to understand and boil down the mindset, patterns, and processes that lead to remarkable performance. In other cases, a company might build an in-demand product or service but struggle to execute to customer expectations. 3 Pitfalls that Trap Companies.

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Easy Ways to Encourage Customer Retention

Strategy Driven

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. Use a Customer Feedback Loop. And that’s where the customer feedback loop comes in.

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The difference between presentation and communication

Strategy Driven

Are you using industry buzzwords that could create misunderstanding? All of them are based around the 75-year-old business book classic, How To Win Friends and Influence People. Are you asking for confirmation that what you’re saying is completely understandable? Can anyone/everyone define exactly what you mean to say?

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A dozen books to own and read – at least once.

Strategy Driven

How to Win Friends and Influence People by Dale Carnegie. Jarvis compares what Google would do to diverse industries such as hotels, restaurants, schools, and the media. Written just two years later, this book is an unknown gem. It’s hard to find and a little pricey, but look for it on abebooks.com, bookfinder.com, or ebay.

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With Tweet-to-Buy, American Express Values its Community at $10

Harvard Business Review

This is usually calculated as the expected net profit attributed to purchases during the entire relationship between a business and its customer. The company is better off offering a discount today, because that will likely increase the customer's loyalty, and loyalty increases the CLV.