Harvard Business Review

AUGUST 5, 2014

Digital has removed barriers across sectors, even in old-line businesses known for “sticky” products, such as telecom and insurance. McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Marketing'

P&L 10

P&L Banking Marketing Call Center 10

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Employees can post content to damage an employer’s brand, and customers can post content to damage a brand.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. No need for an expensive direct sales force to choose just the right kind of car insurance for you when you can reach customers with customized sales pitches online.

Porter 8

Porter Power Competitive Advantage Film 8