Strategy Driven

NOVEMBER 18, 2013

Long-term, this is not good for the survival of a company. REALITY: “The customer took the lowest bid” is as bogus as “the dog ate my homework.” The fact is you let the customer control the selling/buying process. This will also help in establishing the reality of installation, ease-of-use, and long-term serviceability.

Proposal 59

Proposal Price Long-term Customer Loyalty 59

Harvard Business Review

OCTOBER 5, 2011

For building the kind of enduring client relationships necessary for long-term growth, nothing replaces face-to-face contact. To develop long-term relationships, budget much more face time in the first six months or year of your contract. This post is part of the HBR Insight Center Growing the Top Line.

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Eric Jacobson

MAY 28, 2021

He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing. The concept of customer loyalty needs to evolve. We move away from striving to win and keep customers, to a new era of winning each transaction and interaction.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing. The concept of customer loyalty needs to evolve. We move away from striving to win and keep customers, to a new era of winning each transaction and interaction.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Harvard Business Review

JANUARY 19, 2011

It tackles both long-term and short-term sustainability challenges. Given those science-based plans, Ford is investing in the long-term — the sexy, new EV market that everyone is going after — and rolling out a series of efficiency technologies in the existing, combustion-engine fleet.

Strategy 15

Strategy PPM Long-term Short-term 15

Strategy Driven

NOVEMBER 8, 2010

Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation. Juliano Howard T. Dickens Jr.

Media 50

Media Follow-up Software Newsletter 50

Strategy Driven

NOVEMBER 19, 2021

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Do some research and select the most suitable option, as it would be a long-term commitment.

Retail 121

Retail Supply Chain Software Marketing 121

Strategy Driven

OCTOBER 17, 2018

Empowering customers to find information, request services, and resolve their own issues is a great way of improving the customer experience. Not so very long ago, customers would have been more than happy to call customer care to get assistance. Provide a Range of Communication Channels.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Strategy Driven

JANUARY 24, 2020

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Do some research and select the most suitable option, as it would be a long-term commitment.

Supply Chain 75

Supply Chain Retail Software Marketing 75

Joseph Lalonde

MARCH 14, 2018

3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. Over the years, as I’ve tried to patiently persist and actively trust, I’ve found that God’s plan always unfolds for my long-term benefit, even if things get rough in the moment.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

OCTOBER 21, 2016

Unlike traditional forms of business risk, social and environmental risks manifest themselves over a longer term, often affect the business on many dimensions, and are largely outside the organization’s control. Building Customer Loyalty. This can disrupt a firm’s ability to operate on schedule and budget.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

SEPTEMBER 10, 2014

Already, in his 1962 book Capitalism and Freedom Friedman had declared that “there is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”

Supply Chain 12

Supply Chain Bureaucracy Short-term Agility 12

Harvard Business Review

OCTOBER 29, 2015

Make a list of all of the internal data related to the outcome you would like to influence and when you will need to do the measurements. Say you’re launching a new cosmetics product, and you want to know which type of packaging leads to the highest customer loyalty and satisfaction. Perform a data audit.

Hammer 8

Hammer Advertising How To Customer Loyalty 8

Harvard Business Review

JULY 7, 2015

This is because big data is not just long , but wide as well. For example, consider an online retailer’s database of customers in a spreadsheet. Each customer gets a row, and if there are lots of customers then the dataset will be long. Forecasting long-term customer loyalty.

Sample 8

Sample Management Learning-by-Doing Long-term 8

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. The implications of that insight were becoming obvious for companies that sold information, like newspapers and encyclopedias. But every business is an information business, they stressed.

Porter 8

Porter Power Competitive Advantage Film 8