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Remove Customer Loyalty Remove Influence Remove Maturity Related Topics
Marketing Management Leadership Social Capital CRM Book Value Loyalty Marketing Strategy Competitive Advantage Incentives More Related Topics >
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Help! My main contact left, and I’m panicked!

Strategy Driven

JULY 15, 2013

Who else is influenced by or involved with your product? They represent the best possible NEW customer. ’ The more mature and solid a value-based relationship has been built with the key contact AND the rest of the company, the more likely it will be that the new person will continue doing business with you.

CRM 58
CRM Customer Loyalty Competitive Advantage Books 58
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With Tweet-to-Buy, American Express Values its Community at $10

Harvard Business Review

FEBRUARY 13, 2013

This is usually calculated as the expected net profit attributed to purchases during the entire relationship between a business and its customer. The company is better off offering a discount today, because that will likely increase the customer's loyalty, and loyalty increases the CLV.

Advertising 8
Advertising Discount Media Customer Loyalty 8
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