Strategy Driven

APRIL 22, 2013

Is that enough to get you to participate? These are just my observations and successes based on the past four years of my participation. Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. New followers per day – 30-50. Here are 3.5 You have an email list.

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Strategy Driven

NOVEMBER 8, 2010

If you want to become a meaningful part of social conversations and interactions, you’ve got to know who your target “fan base” is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 4, 2017

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. On top of that, the online world is tough for brands to influence.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

MAY 10, 2012

Net Promoter Score (NPS) is perhaps the best known customer loyalty tool around today, based on the entirely sound principle that the more customer promoters you have (i.e., Or participate in your user groups or other customer communities. Or they might speak on your behalf at industry events. you get the idea.

Reference 13

Reference Telecommunications Survey Customer Loyalty 13

Harvard Business Review

FEBRUARY 23, 2018

You can also consider the indirect effects of sustainability — using indicators like employee retention and customer loyalty rates — to make a continued business case for sustainability. As one executive told me, “unless you shift the whole industry, you’re only going to solve pockets of the problem.”

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

AUGUST 11, 2015

We’re being introduced to a new lever of corporate influence on democracy. Uber, Airbnb, Lyft, 23andMe, and other companies working around or, in some cases, outright ignoring existing regulations have found customer loyalty to be an asset in their conversations with lawmakers and regulators.

Politics 8

Politics Real Estate Morale Business Model 8

Joseph Lalonde

MARCH 14, 2018

3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. That’s difficult of course, and I’m nowhere near perfect, but it’s the cornerstone of influence. Bell, Customer Loyalty Consultant and author at [link].

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316