Strategy Driven

AUGUST 4, 2021

Of course, there isn’t a one-size-fits-all when selling a product or service. There are, however, viable strategies that you can incorporate into your business processes to acquire customers and drive sales. You can use influencer collaborations and paid ads to generate more sales for your business.

CRM 71

CRM Call Center Price Incentives 71

LDRLB

MAY 19, 2011

But I love the conclusion the study suggests about the link between employee performance and customer loyalty – a major principle of the Service-Profit Chain. One thing the authors suggest that is really interesting is that loyal customers can have an effect on how well these service employees do their job.

Heskett 96

Heskett P&L Customer Loyalty Succession 96

N2Growth Blog

JANUARY 3, 2011

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. Obsolescence of intellectual property, products, services, solutions, or competitive value propositions. I Think Not.

Restructuring 289

Restructuring Blog CEO Brand 289

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers. A profitable repeat customer?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Strategy Driven

AUGUST 14, 2013

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

Innovation 58

Innovation Strategy Customer Loyalty Loyalty 58

Skip Prichard

JUNE 26, 2019

The granddaddy of mistakes is disregarding the customer. Failing to focus on the customer often results in companies selling a product or service that their customers don’t need. Why would customers want a copycat of something they already had? Poor customer service is a killer of customer loyalty.

Strategy 78

Strategy SWOT Company Customer Loyalty 78

N2Growth Blog

NOVEMBER 15, 2010

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

Loyalty 411

Loyalty Blog Leadership Brand 411

Strategy Driven

NOVEMBER 18, 2013

They’ve refined the buying process so far that they have precluded the words ‘quality’ and ‘value’ from the buying process AND they have taken the words productivity, ease of use, and morale out of the delivery process. The main goal of bidding is NOT get the best product. Nor, for the most part, do they care.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Strategy Driven

FEBRUARY 1, 2016

Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie ( How to Win Friends & Influence People ) says by becoming genuinely interested in them. What is engagement? And he’s partially right. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

Open-book 50

Open-book Customer Loyalty Long-term Seminar 50

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. Use a Customer Feedback Loop. And that’s where the customer feedback loop comes in.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Strategy Driven

FEBRUARY 29, 2016

A mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends and acquaintances. Give your prospect an idea how to serve his customers better. Give your prospect a list of things he or she can do to improve morale, productivity, absenteeism, or profit. Help them win.

Definition 50

Definition Cooper Absenteeism Customer Loyalty 50

Strategy Driven

JULY 27, 2015

Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie ( How to Win Friends and Influence People ) says by becoming interested in them. What is engagement? And he’s partially right. This philosophy gives the advantage to someone else - your competitor. About the Author.

Open-book 50

Open-book Customer Loyalty Long-term Competitive Advantage 50

Strategy Driven

JULY 15, 2013

Talk to and meet with the people that USE your product or service. Who else is influenced by or involved with your product? Your weekly email about office productivity, communication, and morale will get passed around if it’s valuable – even forwarded to other professionals in other companies. Who are the users?

CRM 58

CRM Customer Loyalty Competitive Advantage Books 58

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. Influence vs. Affluence. We see peer influence as a growing force in determining where consumers spend money and what attracts them to brands.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

AUGUST 4, 2017

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates.

Retail 8

Retail Brand Apparel Discount 8

Strategy Driven

NOVEMBER 19, 2021

Today, the marketplace business is no more about massive catalogs of different categories of products. Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel.

Retail 119

Retail Supply Chain Software Marketing 119

Strategy Driven

NOVEMBER 8, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! That is to say, you’re not going to prosper if your products and services are designed solely by folks on the inside.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JULY 15, 2014

You can then decide on where to focus your marketing, product development, customer acquisition, and retention efforts. To use the interactive, adjust the sliders on the left hand side to see how each factor influences the CLV over five years and expected customer contribution margin for each year. .

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Eric Jacobson

MAY 28, 2021

He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing. Go virtual and immersive with everything from VR-AR product demos to gamification. And an average consumer is a member of 15 loyalty programs -- many in competing categories.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Harvard Business Review

FEBRUARY 23, 2018

And research has shown that feelings of organizational ownership lead to g reater job satisfaction , engagement, productivity, and profits. ” At Unilever, the R&D and marketing departments work in tandem to create and promote products that serve both business and society.

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

JUNE 4, 2014

Our own empirical evidence echoes myriad studies in finding that effective coaching raises employee commitment and engagement, productivity, retention rates, customer loyalty, and subordinates’ perception of the strength of upper-level leadership. A desire to give advice or to aid in discovery.

Management 16

Management Customer Loyalty Advice Comparison 16

Eric Jacobson

FEBRUARY 22, 2021

He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing. Go virtual and immersive with everything from VR-AR product demos to gamification. And an average consumer is a member of 15 loyalty programs -- many in competing categories.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Harvard Business Review

JANUARY 19, 2011

Ford then worked back from this necessary future reality, determined the share of global emissions coming from Ford products (around 2%), and mapped out the fuel-efficiency levels required to meet the scientific mandate. Relying on hard climate science to map out non-negotiable boundaries for your products is, to say the least, very unusual.

Strategy 15

Strategy PPM Long-term Short-term 15

Strategy Driven

OCTOBER 17, 2018

Once upon a time, it would have been the quality of your product or service that made you stand out from the competition. Nowadays, however, the focus has shifted to the experience a brand is able to offer the customer throughout their journey. Understanding who your customers are will result in a deeper understanding.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

OCTOBER 5, 2011

As productivity master David Allen might suggest, whip out your running list of contacts to shoot them a quick note by email. Video testimonials are a terrific advertisement for your business, demonstrating vividly to potential customers how you've helped others like them (here are some nice examples ).

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Harvard Business Review

DECEMBER 29, 2011

First off, our most popular podcast this year was Justin Fox's interview with Bob Pozen, " Productivity Secrets of a Very Busy Man." We took a look at the (really) big picture with a chronology of how our definition of "good business" has changed over the last century, from company towns to wartime production to triple bottom lines.

Video 15

Video Porter Charisma Customer Loyalty 15

Strategy Driven

JANUARY 24, 2020

Today, the marketplace business is no more about massive catalogs of different categories of products. Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel.

Supply Chain 75

Supply Chain Retail Software Marketing 75

Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. They''re using tailored suggestions to drive customer loyalty.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

MAY 10, 2012

Net Promoter Score (NPS) is perhaps the best known customer loyalty tool around today, based on the entirely sound principle that the more customer promoters you have (i.e., A referral occurs where a customer suggests your solution to her friend or colleague. Move beyond promoters to defenders.

Reference 13

Reference Telecommunications Survey Customer Loyalty 13

Harvard Business Review

SEPTEMBER 8, 2011

Once compensation depends on improving a particular score, people tend to focus on the metric rather than on what it tells you about what customers want or need. When you begin to quantify customer feedback, employees and managers may not know how to move them in the right direction.

Incentives 14

Incentives Metrics Sample Survey 14

Harvard Business Review

AUGUST 5, 2014

That shift has created an increasingly commoditized product and service environment. Digital has removed barriers across sectors, even in old-line businesses known for “sticky” products, such as telecom and insurance. That’s a major missed opportunity according to Ian Ewart, Head of Products, Services & Marketing at Coutts. “I

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

OCTOBER 21, 2016

Disruptions in the supply chain may affect production processes that depend on unpriced natural capital assets such as biodiversity, groundwater, clean air, and climate. These unpriced natural capital costs are generally internalized until events like floods or droughts cause disruption to production processes or commodity price fluctuation.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

APRIL 3, 2015

But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference. The truth is, I assumed the scale of the response on social media plus my customer loyalty merited a response from the airlines. Did the airlines just not see the story?

Media 8

Media Airlines Travel Brand 8

Strategy Driven

SEPTEMBER 14, 2015

Lewyt (manufacturer of the Lewyt vacuum cleaner) Principle: Believe in your product and love it. Advertised it before production was finished. Created a demand in the market with no product (a market vacuum if you will pardon the pun). Lewyt said that having the best product is not enough. So will the world! Stay tuned….

Hotels 50

Hotels Customer Loyalty Advertising Benchmarking 50

Eric Jacobson

AUGUST 8, 2018

Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers. Employees can post content to damage an employer’s brand, and customers can post content to damage a brand. Therefore, in today’s social climate, who owns a brand’s messaging?

Brand 50

Brand Tips Media Customer Loyalty 50

Strategy Driven

AUGUST 10, 2015

Lewyt (manufacturer of the Lewyt vacuum cleaner) Principle: Believe in your product and love it. Advertised it before production was finished. Created a demand in the market with no product (a market vacuum if you will pardon the pun). Lewyt said that having the best product is not enough. So will the world! Stay tuned….

Hotels 50

Hotels Advertising Customer Loyalty Follow-up 50

Harvard Business Review

AUGUST 11, 2015

We’re being introduced to a new lever of corporate influence on democracy. There’s a business logic to mobilizing customers. To the extent that a company’s users are champions of the product in question, the political action is mutually beneficial to customer and company alike (although perhaps not equally so).

Politics 8

Politics Real Estate Morale Business Model 8