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Is Your Message Relevant?

N2Growth Blog

Great leaders understand the power, influence, and leverage created by relevant messaging. Perhaps more importantly, no relevance erodes influence (real or perceived). By Mike Myatt , Chief Strategy Officer, N2growth. When was the last time you bothered to read, watch, or listen to a message that wasn’t relevant to your needs?

Audience 294
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When to Restructure | N2Growth Blog

N2Growth Blog

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. Even if the above areas are not yet in decline, but you are witnessing unusually slow growth or zero growth you still have a problem.

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Leadership & Loyalty | N2Growth Blog

N2Growth Blog

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

Loyalty 411
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How Much Does Customer Social Media Angst Really Matter?

Harvard Business Review

But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference. The truth is, I assumed the scale of the response on social media plus my customer loyalty merited a response from the airlines. Did the airlines just not see the story?

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Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

We’re being introduced to a new lever of corporate influence on democracy. Uber, Airbnb, Lyft, 23andMe, and other companies working around or, in some cases, outright ignoring existing regulations have found customer loyalty to be an asset in their conversations with lawmakers and regulators.