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How Can I Increase Sales For My Business

Strategy Driven

That said, you have to come up with innovative ways to boost your customer service. One way to instantly do this is to set up an outbound call center to help manage customer complaints and inquiries. With an interactive voice response (IVR) system, your customer support team can efficiently handle incoming calls.

CRM 71
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The Emerging Strategy of Innovative Service

Strategy Driven

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

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How To Win More Business

Eric Jacobson

“Business development is the craft of finding the right prospect and then designing the perfect buying experience for that prospect,” explains Mo Bunnell , the author of, The Snowball System: How to Win More Business and Turn Clients into Raving Fans. Whether you are new to sales or a sales veteran, this book is a must-read.

How To 50
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Outsizing Strategies to Grow Your Business Potential

Skip Prichard

In other cases, a company might build an in-demand product or service but struggle to execute to customer expectations. Poor customer service is a killer of customer loyalty. If the overall experience doesn’t please and excite the customer, a company is hard-pressed to outsize its strategy.

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies. Jeffrey, You are pretty critical of CRM systems. If they do, and you can be introduced, you can get in the door. Best regards, Jeffrey. Reprinted with permission from Jeffrey H.

CRM 58
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How to Make Sustainability Every Employee’s Responsibility

Harvard Business Review

Having the proper training and systems in place is also critical to enabling everyone make sustainability part of their job. BASF uses a homegrown system called Sustainable Solution Steering to evaluate its products vis-à-vis sustainability needs and trends, and devise action plans for marketing or product changes through R&D.

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The Dangers of Linking Pay to Customer Feedback

Harvard Business Review

The creativity that should be going toward finding innovative ways to wow customers often finds a different and more dangerous outlet. At metrics-driven companies, an extreme focus on customer feedback scores can eventually lead to gaming the system. Disaffection and disengagement.