Welcome to HBR's Customer Intelligence Insight Center
Harvard Business Review
AUGUST 14, 2012
Fiction writers who specialize in creating dystopian near-futures seem to put a lot of stock in the potential of customer intelligence. As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. MORE ON CUSTOMER INTELLIGENCE. Should You Listen to the Customer?
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