Still Many Ways to Skin a Capital Cost
Harvard Business Review
MARCH 10, 2011
When executives evaluate a potential investment, whether it's to build a new plant, enter a new market, or acquire a company, they weigh its cost against the future cash flows they expect will spring from it. The very lack of consensus in CAPM interpretation, he thought, was consistent with the workings of healthy and efficient markets. "It How can that be when the same information about the stock's underlying company and markets are available to both?