Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

In retail, Lafley observed , the 80/20 rule usually applied: “Twenty per cent of the brands and products account for 80 per cent sales.” Identifying the 80/20 products and brands is the easy part. To wit, cultures celebrating 80/20 innovation in product and process make different choices and investments than those celebrating “breakthrough” — dare I say “game changing”?

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