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Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

Lafley’s bold pare is part of a strategy to dramatically improve P&G’s financial performance by doubling down on the roughly 80 brands that generate 95% of the company’s profits and 90% of its sales. Innovation Strategy' ” Does the leaner, meaner, and refocused Lafley 2.0 Lafley 2.0

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