End the Religion of ROE
Harvard Business Review
OCTOBER 20, 2011
Return-on-equity hurdles threaten them all. Conversely, why market cigarettes? DuPont sent Donaldson Brown, a promising engineer-turned-finance staffer, to Detroit to sort things out, and sort them out he did. Brown noted a simple fact: Return on equity can be broken down into a three-part equation. Social media spending?
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